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What Is a Sales Funnel?

By definition, a sales funnel is simply a tool for visualizing where your prospects are in the process of making a buying decision. A sales funnel is wide at the top because prospects with all level of engagement enter and eventually the most engaged ones are channeled to the bottom of the funnel to be turned into sales and repeat customers.

The question is that can I make a website for free just to start up, and then will it work for affiliate marketing? Basically, affiliate marketing.

A lot of people believe, and they have this misconception in their head that if you want to do affiliate marketing, you need to spend money on a premium domain name, spend a lot of money on a design, and that is completely wrong. You can start up with a free WordPress theme, start up a site, you can even have your site on wordpress.com, you can try to build your traffic and then monetize. It does not cost money to do affiliate marketing. If I were to start off in doing affiliate marketing and I had little to no money, here’s what I would do.

I would go to wordpress.com, set up a website, pick a vertical that I’m passionate about. Once you have a topic you’re passionate about, go and create content, whether it’s text-based content, video-based content, audio-based content, you pick, whatever is the easiest for you. You can take out your phone, create some videos, write some blog posts, whatever it may be. Now that you got your content going, I want you to do a simple thing. Go to tools like Buzzsumo, they have free versions. Look at other titles that have done well.

You can also use SEMrush for free, or Ubersuggest. Put in keywords, see what ideas are popular, and go and see what’s working, and start creating more of that kind of content, ’cause that’ll help you get even more traffic now. You got a base of content already before you do this, now you’re trying to write content that people want to search for, share. You can even do that at first if you want, but generally, I say you should start off just by writing what you’re passionate about and want to get off your mind or your chest.

And then what you wanna do is you wanna start sharing the content. Look to see on Twitter who’s tweeting out similar content. Ask them to tweet out your content. You want to see who you’re linked to. Email them, let them know that you linked to them. If you’re in places like the European Union, make sure you follow GDPR rules.

I don’t know if you can just randomly email people. Worst case, use their website contact form, let ’em know that you emailed, let ’em know that you linked to them and ask them to share your content. This will start helping you get traffic. Then you wanna use tools like subscribers in Hello Bar to collect emails, to collect subscribers, get people coming to your site. Once they subscribe, you can notify ’em every time you have new blog posts that are coming out. You do this for six months, you’ve built up a community, a audience, and then, when you mention products within your blog posts that you’re affiliate for, and you push ’em, you’ll start seeing income. That’s how I would start if I were you and I had no money to spend on Facebook ads and you’re just starting off.

And I’m not saying that doesn’t mean you can’t do Facebook ads and make that work, but that’s how I would start off if I had little to no money. You don’t need a registered domain name, you don’t have to pay for hosting. You can monetize by just creating a simple website on wordpress.com and following the steps I mentioned.


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Your conversion goals also change as the prospect moves through the sales funnel stages.

  1. Attract the community that is unfamiliar with your business.
  2. Engage those who now know you exist.
  3. Educate those committed to making a purchase.
  4. Convert customers who are ready to buy.
  5. Re-engage your core fans who have already made a purchase.

Too often, businesses try to convert a prospect into a sale right away. Instead, think of moving your customer through your funnel with a series of small conversions. This will ultimately result in a sale.

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