e-Commerce Traffic: SEO Tips & Advice to Boost Your Traffic in 2020
Search engine optimization (SEO) is one of the best methods to earn new leads and more revenue for your business. SEO is the process of boosting your website’s ranking in the search results for keywords related to your business.
With 93% of all online experiences starting with a search engine, it is important that you utilize SEO to ensure that people can find your website. You don’t want to lose potential leads to your competition.
Search engine optimization is not advertising. But it still costs time and money. If you’re short on time but have the money, an SEO agency or consultant is an option. But if you’re short on money, use these do-it-yourself SEO tips to improve your organic rankings.
1. Master Keyword Research
Always start with keyword research. Don’t assume that you know what consumers want.
You likely understand your industry jargon. But your prospects might use different terms than trade colleagues to refer to your services or goods. Keyword research provides an understanding of the words and phrases that consumers use to find your products. It also helps to gauge the demand for them. It identifies the keyword themes that real searchers use in their search queries.
The best keyword tools offer a quantitative demand score that helps determine the relative value in targeting each keyword theme. Google Keyword Planner is the go-to keyword research tool, though you’ll need an active Google Ads — formerly AdWords — campaign to get the most useful data.
This gives you a good list of keywords to research. Once you have your list, you can see the different options for your keywords and how they perform.
When you are trying to choose keywords, there are two types of keywords you will incur. The first kind is short tail keywords. These are keywords that only contain one or two words.
Short tail keywords are phrases like “plumbers” or “house painters.” They are very generic terms that don’t specify user intent.
It is hard to know what a user is seeking when they use few keywords, like “plumbers.” Are they looking for plumbing services, the definition of plumbers, or something related? Where do they want to find a plumber?
Instead, you want to focus on long tail keywords. These are keywords that contain three or more words. Long tail keywords include phrases like “plumbers in Harrisburg, PA” or “house painters in Harrisburg, PA.”
So, why are long tail keywords better?
Long tail keywords generate more qualified traffic for your business. Your audience is conducting specific searches. They are using long tail keywords to find information that fits their query the best.
If your target audience is searching for long tail keywords, why wouldn’t you try to rank for long tail keywords?
You will obtain more qualified leads by utilizing long tail keywords. Instead of wasting your money trying to obtain leads that won’t convert, you will put your money towards leads that are more likely to convert. It produces a better return on investment (ROI) for your business.
Search for the most important products and services you offer and note the most prominent websites in the search results, those that share your business model as well as the ones that are dissimilar to yours but compete for the same searches.
- What are they doing well?
- What content themes do they have that you’re lacking?
- Do they structure their site differently to target more valuable keywords?
- Do they have interesting features to better engage their prospects?
Also, study their reviews and benchmark their social media activity to learn what their customers think versus what you hear, or not, from your own.
3. Plan Your Site
With an understanding of what consumers want and the keywords they use to find those products and services, identify pages on your website to address those search queries.
Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high- and medium-priority keyword from your keyword research should have a corresponding page to optimize on your site.
4. Optimize Your Site and Remove anything that slows down your website.
The next step is to create the pages. This is the hard part. Depending on your ecommerce platform and your access to developers and designers, you may need to outsource some of this work.
Any website today should be mobile responsive to cater to the ever-growing faction of smartphone and tablet users. A mobile-friendly site is important for two reasons. First, according to Google, more than half of searches come from smartphones. Make sure that the experience of those users is seamless and engaging.
Second, Google now ranks all organic search results — for desktop and mobile devices — based on a site’s mobile experience, including page speed.
Page load times are important, so get rid of any non-essentials that bog down your website.
These may including music players, large images, flash graphics, and unnecessary plugins.
5. Produce Regular Content
You don’t have to start a blog or turn your business into a publishing company by posting content every day. It’s unrealistic for many ecommerce sites. But publish your own content regularly. Schedule weekly or at least monthly updates. Consistency is key.
Content does not need to be text. For example, an architectural firm could publish photographs of its projects with short textual descriptions. Realtors could publish weekly video bulletins with transcripts. Publishing content that is tailored to the consumption habits of your target audience is the goal.
Information is constantly evolving and changing. You need to make sure that your posts have the latest information in them. You don’t want to direct users to outdated information, as it will cause them to leave your site seeking the newest information.
It is best to periodically check on your content and see if there is any new information regarding the content you post. By updating your content, you will provide users with the most valuable and current information.
Content creation is a great way to boost your SEO ranking. By creating valuable content, you will obtain more leads through your SEO campaign.
6. DIY Public Relations
Link authority is a major component of SEO, but purchasing links is forbidden by Google, Bing, and other search engines. That’s where outreach and public relations come into play. If you have PR representatives, coordinate with them so as to not invalidate their efforts. But if you’re doing it yourself, read on.
Google advises site owners to build compelling websites that users want to tell their friends about — sites that users visit over and over. This content-heavy approach to SEO is Google’s answer to the ever-present question of “how do I get more links ethically?”
The content you’re already producing should be targeted to different segments of the media or blogosphere. These pieces then become conversation starters with different sites, as an enticement for them to write about or link to.
The competitive research in step two, above, comes in handy here because you now have an idea of the most influential and best-ranking sites to approach.
7. Build Your Social Media Network
Join Twitter and one or two other social media platforms. You have many options — Facebook, LinkedIn, Instagram, Pinterest, many more. Social media enables you to connect with your customers and prospects and offers an audience for your content.
Understanding and nurturing these relationships boosts your SEO in the long run. Increasing the exposure of your content also increases the likelihood that some of those viewers will blog about it or link to it.
Write unique and relevant meta descriptions for every page.
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
8. Understand Google Analytics
You can’t optimize what you don’t measure. The importance of analytics in digital marketing is akin to financial reports in business. Both are essential to track performance.
Have a basic understanding of Google Analytics (or whatever web analytics package your business uses). In Google Analytics, study the reports under Acquisition > All Traffic > Channels. By clicking on “Organic Search,” you’ll be able to analyze performance for your SEO program.
9. Use a permalink structure that includes keywords.
Some sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:
It should look more like this:
10. Find the easiest and the fastest way to get more visitors
There are many different methods for increasing the number of web traffic, but some of them are time consuming and a specific knowledge is needed for implying them. One of that kind of method is SEO optimization, but it cannot be done just in one day and it is not always successful. The easiest and the fastest technique to boost a number of visitors to your website in only one day, is buying targeted traffic. This method is quick and easy and has also many other advantages. The most important one is that your website get real human traffic with 100 % results guarantee.
These ecommerce SEO tips are bound to help you boost organic traffic–and hopefully, sales from your new targeted visitors.
A. Be patient, SEO takes time
You’ll never get results overnight. SEO is a process that can take months or sometimes years. It’s an ongoing process, and you are never done optimizing your site. As long as you are using the SEO best practices, results will come, and your rankings will increase.
The first and most important criteria that any search engine looks for is to ensure that it provides relevant and accurate results to customers’ search queries.
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
So while SEO is technically about optimizing websites for the search engines, don’t forget who the search engines work for. Customers!
B. Learn from your best competitors
Always study your competition and try to learn from their success. Replicate what’s working for them, and try to build the same quality backlinks.