Keeping Up With the Changes In The SEO World Is a Challenge

Top Techniques and Strategies for the Best SEO Results In 2020

SEO is an ongoing process. Search engines are updating their rankings algorithm a few time each year. Hence why SEO techniques that used to work last year, can be obsolete today.

To be successful with SEO, you have to know what works best and avoid using outdated techniques.

If you are looking for some good and actionable SEO tips, you’ve arrived in the right place.

Search Engine Optimization is something every website should do.

By optimizing a website for search engines, you increase your chances of ranking high for your main keywords, which means you get more traffic to your site.

While SEO is not rocket science, and anyone could do it, you have to understand that there’s a very small border between white hat SEO and black hat SEO. 

White hat SEO refers to optimizing your website using the practices agreed by Google.

On the other side, black hat SEO involves using shady techniques that are violating Google Webmaster guidelines. It’s not something you should do if you care about your website. 

In this post, we will be talking about search engine optimization tips and tricks for websites that want to achieve long lasting results.

Read on, and you’ll find 11 actionable tips for search engine optimization that you can use in all of your campaigns as soon as today.

Top Techniques and Strategies for the Best SEO Results In 2020

Use Google!

When trying to rank on Google, it makes sense to go on Google to do research, right?

The simplest and most vital Google search optimization tips is to use the search option to gain valuable insights.

By typing in the keywords that you want to rank for and analyzing the top competitors, you can start seeing trends and commonalities that will give you a much better idea of what you need to do to take their place.

Theory and preparation are important, but sometimes you need to dig deep into your specific situation and find what you need to do to succeed.

Page Speed

Google absolutely loves fast websites.

So much so, that it will rank sites lower if they take too much time to load, displaying faster sites higher in the search rankings.

One of the most crucial search engine optimization tips is that if you want an easy way to get on the good side of Google, all you need to do is to make sure that all of your pages load lightning fast.

Stay away from “guaranteed SEO results

If you want to outsource SEO to a company or freelancer, whenever you read the words “Guaranteed SEO,” run as fast as you can. There is nothing more misleading and more untrue than saying you can get guaranteed rankings in search engines.

Those that guarantees they can rank your website on the top positions in Google for certain keywords, most of the time are scammers.

Stay away from companies or freelancers that make empty promises.

Don’t over optimize anything

Over optimization is something you must avoid. Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.

Publish outstanding content

Your content is the most important part of your website. Without good content, it’s impossible to rank high in Google. Your articles must be well-written and provide real value to your readers.

Google gives more credit to longer articles and posts that get a lot of engagement, like comments, for example. Do your best to engage your readers and make them share their thoughts.

Short articles that don’t bring anything new to the table can get your website penalized by Google Panda.

Also make sure you are not covering the same topic too many times, or your site may start to look like a content farm.

Do keyword research

Never start writing an article without doing keyword research. Use Google Keywords Tool to find what people are searching for and for what problems they’re trying to get answers.

Discover synonyms and what keywords are used to search in Google. Also study the trends and understand if the demand is increasing or decreasing.

Write for readers, not search engines

Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content.

Use a friendly tone and be yourself.

Publish fresh content frequently

If you publish new articles on a daily or weekly basis, Google will crawl your website more often and will give you more authority.

With new content, you also get more chances of ranking for new keywords. Websites that rank higher tend to publish more content.

Make your website user-friendly

Your website has to be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars.

The better your website is, the more time the users will spend on it, and the higher the chances they will return

Do Your Keyword Research!

In the SEO world, keywords are like a roadmap that helps you figure out the best approach for any specific SEO campaign.

If you can identify which keywords are used by your very best customers, then you’ll have a clear target for what you need to do to get in front of those people and get an influx of relevant traffic to your site.

Still, even though keyword research is crucial…

Don’t Just Optimize for Keywords

Instead, optimize for intent.

The old days of SEO are over, and today, it’s not just about how many times you mention a keyword on a page. Therefore, our search engine optimization advice is this:

First, look at the intent behind the search query, then individual keywords.

In the end, you need to answer the query in the best way possible and help the visitor get the answers that he needs because otherwise, it won’t matter how many keywords your site has, as Google algorithms have become too sophisticated to fool using simple keyword stuffing.

Write Lengthy, In-Depth Content

Word count matters in today’s SEO as much as ever before.

Google deems longer articles more informative and useful, so if you can get your word count higher than your top competitors, you will be well on your way to outranking them and taking their spot at the top for your target keywords.

Aim for at least 800 words as a minimum, and more if possible, as the days of 300-400 word articles getting ranked on the first page are all but over.

Rank for Featured Snippets

A newer Google search optimization tip is to write brief responses that answer a search query. A brief of your page content could become a featured snippet, and this presents a huge traffic opportunity for websites that can use them correctly.

To qualify for your answer to be displayed as a featured snippet, it needs to be concise, complete, and clear. The answer must provide essential information in a few sentences or bullet points.

Don’t Forget the Basics

We can talk all day about the new and exciting opportunities that search has to offer, but you need to take care of the basics of on page SEO first.

Take the time to create targeted SEO page titles, meta descriptions, as well as article headlines so potential customers can find you. Write page titles and meta descriptions to Google’s recommended character count to improve your click-through rate.

Describe Images & Transcribe Video

A plain text page looks boring, and tedious to read. Using media is not only important for readability and user engagement but SEO as well.

Google wants users to have the best experience possible, so if your site is rich in videos and images, that can give you the extra nudge that will allow your pages to rank higher.

Our SEO optimization tip is to write alternative text describing your images and transcribe the audio from your videos.

Optimize for Mobile Users

The majority of all online traffic is now coming from mobile devices.

That means that you need to cater to this massive segment of your audience and provide a seamless experience on any device that they might be using.

Google cares about this as well, and it has even started mobile-first indexing to prove just how much mobile-friendliness matters in 2020.

Build smart links

Backlinks are critical for SEO. Without backlinks, your outstanding content will be lost somewhere between page 10 and 20. Follow link building best practices and create links that will help you improve your rankings in Google. 

Don’t waste your time building bad backlinks from directory or article submissions websites. Instead, try to build backlinks from authoritative websites. 

To increase your domain authority, you must get backlinks from reputable websites in your niche. Keep in mind that relevancy is very important. 

Think about quality and not about quantity. A good backlink can have a lot more value than a hundred of low-quality links.

Keep track of backlinks

Keeping track of your links is just as important as building them. Use our affordable SEO service to know when any of your backlinks status changes. With our SEO tool, you can determine if a webmaster unfollows your backlinks or removes them completely. 

Many SEOs are building backlinks and then they completely forget about checking their status. That’s a very common mistake you should avoid.

Protect from negative SEO attacks

Unfortunately, negative SEO attacks are becoming more and more common. It sometimes happens that competitors want to penalize your website and knock you out of the first page from Google.

Most of the time, negative SEO attacks involve building hundreds or thousands of low-quality and spammy backlinks to your website.

To protect your website from such attacks, you have to keep an eye on all the backlinks your website is getting. Monitor Backlinks automatically sends you alerts when a new website links to you. If a negative SEO attack is unleashed against you, create a disavow report before it’s too late.

Get External Links!

No matter how good your website, if you don’t have external links, you’ll have a hard time ranking for any target keyword.

Research off page SEO and the most effective ways to get quality backlinks. You need to put a plan in place to make sure that yours are better than the competition.

Leverage Internal Links

Even though links from other sites are integral, don’t forget internal links as well. Throughout this very post, we’ve internally linked to 9 pages with relevant content.

Internal links show Google that you want to help your visitors find additional information and that your content is authoritative. Both of which are crucial for ranking higher and for helping Google to better understand your site structure.

Use Google Webmaster Tools

The use of Google Webmaster Tools is mandatory for any website owner. The free Google tool gives you insights and improvement suggestions for your website.

If anything goes bad with your site, this is where you’ll find out first.

Use Google Analytics

Google Analytics is one of the most advanced visitors tracking tool available, and you should take full advantage of it. It’s free and can give you a huge amount of details about the users visiting your site.

Use Google’s click maps to determine where users are clicking the most and find ways to improve your site.

Don’t rely just on Google’s traffic

Google is the main search engine, and even if it’s currently bringing you a good amount of traffic, your business should never depend solely on it. Think what would happen if an algorithm update would hit your site very hard. 

Recovering from any Google penalty is a time-consuming process, and sometimes it can take months before you’ll get your traffic back.

Diversify your traffic sources and find ways to drive traffic from other platforms as well.

Don’t pay for backlinks

Paid backlinks are terrible for SEO. If you want to purchase advertising links or banners, make sure you are using a nofollow attribute to them.

Don’t concentrate on PageRank

PageRank is useless. I mean, literally, useless. Google has stopped updating the PageRank toolbar more than one year ago, and announced that it doesn’t have any plans to update it.

Your website’s PageRank is irrelevant. Try to improve your authority by building quality links.

SEO is never “done” 

Lots of SEOs think that their website is “done” and lose focus on optimizing. Hence why competitors take advantage and outrank them.

The truth is that your website is never “done” and you should never stop doing SEO. There are always new opportunities and SEO techniques you can try to make your website rank even higher.

Final Words

Even though this list of search engine optimization tips is extensive, there are many more details that you’ll need to consider if you want your SEO campaign to be a success.

These search engine optimization tips should help you take your SEO strategy to the next level.

Follow the best practices and always be up to date with what’s new and what’s working best!

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